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BLACK & GRAYS
Formal, mournful, rich, elegant, serious, seriousness, distinctiveness, boldness, somberness', authority, practicality and a corporate mentality.
BLUES
Authority, dignity, security, faithfulness, trust, reliability, belonging, coolness.
Deep blues: Analytical, serious. scholarly, academic, naval, regal.
Pale blues: Calm, pacific, ethereal, fresh, clean, cool.
BROWNS & BEIGES
somber, natural, authentic, utility, earthiness, woodiness and subtle richness.
GREENS
Environmental, motion, mobility, wealth, natural, tranquility, health, freshness.
ORANGES
Warm, cautious, hazardous, cozy, energetic, fun, cheeriness, warm exuberance.
PINK & LAVENDERS
PINK
femininity, innocence, softness, health.
PURPLE
Royalty, spirituality, dignity, sophistication, costliness and mystery.
RED
Aggressive, assertive, intense, strength, vitality, life-sustaining, passionate, courageous, insightful.
YELLOW
Tropical, Sunlit, heaIing, Illuminated, discovering, positively, sunshine and cowardice.