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  1. #1
    Tock's Avatar
    Tock is offline Anabolic Member
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    May 2002
    Fort Worth

    Church Says CBS, NBC Reject Ad Spot

    This one's for real, folks . . .

    Church Says CBS, NBC Reject Ad Spot

    Wed Dec 1, 4:58 PM ET U.S. National - AP

    CLEVELAND - A liberal-leaning church said CBS and NBC rejected a national spot because it alludes to condemnation of gay relationships by some churches.

    The 30-second spot launched Wednesday highlights the Cleveland-based United Church of Christ's welcoming stance toward gays and anyone else who might feel shunned elsewhere.

    The networks said the spot was too controversial to broadcast because it implied exclusion of gay and lesbian couples by other groups, according to the UCC.

    A CBS spokesman said gay relationships were a matter of public debate and "we have a long policy of not accepting advocacy advertising." Messages seeking comment were left Wednesday at NBC's New York and West Coast offices.

    The ad was accepted by ABC Family, AMC, BET, Discovery and TBS, among others, the church said.

    The ad, part of a 3 1/2-week, $1.7 million campaign, shows a muscular bouncer working a rope line outside a nameless church and deciding who is eligible to enter and worship.

    "No, step aside, please," he says to two men holding hands.

    Across the screen comes the message, "Jesus didn't turn people away. Neither do we." The final scene shows two women embracing.

    "We're doing it because we made a discovery: There are lots of people out there who don't know we exist," said Ron Buford, who is coordinating the program for the 1.3 million-member denomination, down from 1.7 million in 1989.

    The UCC has 6,000 congregations.

  2. #2
    UrbanLegend's Avatar
    UrbanLegend is offline Senior Member
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    Jan 2004
    1,709 if a church that wasn't endorsing gay marriage asked CBS to advertise for them, would they have done anything different? I doubt it, the difference is theres nothing for the media to make a story out of really there. Now at least they can play off of the gay marriage thing and make a big deal out of this. 'They' not being CBS or NBC, but everyone else who comments on this.

    They don't put up advocacy ads. That being said, if there was ever a time when they did put up an add for some religious organization, then they are hypocrits and I will eat my words.

    Either way, this could have ended up (and could still end up) a public relations problem for these guys.
    Last edited by UrbanLegend; 12-01-2004 at 09:38 PM.

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