Malar fat pad is apparently the name of this area?

How do you decrease puffy malar fat pads???-bzzp3wi.jpg

It has become puffy and with big pores. I don't think it's water retention because I just lost 5kg water. Or maybe that was intra-musucular water only...

Anyway, I'm sure I'm not alone disliking this area.. haha Anyone has any advice?