It's something that seems effective in politics (see what Karl Rove does). Just attack a person's character by twisting or totally fabricating the "facts." I'll never forget what happened to me a few years ago. There was this older woman who was fairly hot and she walked around with her two daughters like a little peacock. She seemed to be a serial dater and was often seen with guys just a smidge too young for her. I observed this person and felt turned off by her. So I decided to completely avoid her. Nevertheless, I always suspected that she'd eventually approach me. That day came and I was completely unresponsive. As expected she backed off. About two months later she approached me again. I rudely ignored her to make my position very clear. I really wanted nothing to do with her. Then, she started staring me down in the gym which I thought was pretty rude. At fist I ignored her but she wouldn't relent. Than one day I got pissed and said "do we have some kind of misundstanding." She says, "I don't even know you? I've never even seen you before." I say, "then stop staring me down it's rude!" She then yells out "get away from me buddy!" Now I look like the stalker. Then she told people that I came up to her and told her that I dream about her. Can you believe that? Surreal. I've never been slandered before (not to my knowledge anyway). It's amazing that there are people out there like this.