ok so im having a difficult time understanding the distributor/ mass retail outlet relationship
i understand their individual roles, but the one thing that i cannot find online anywhere is this..
so you can sell your product to distributors, who in turn mark up the price and sell it to retail outlets, i get that. that makes sense, they take care of all logistics. but what i dont get is that they dont do the actual selling for you, thats your job. well how would you get your products into retail stores if you dont have an account with them? this makes no sense
so my question is, if your going to use distribution channels to get your product into retail stores, how do you get the retail stores to purchase your product/s via the distributors.