ok so I'm posing this question on here because you all are gym rats and thats the people I'm interested in opinions from
so , as most of you know I own a gym. its a pretty sweet little facility (6000 sq ft is all) with some good equipment (all the bodybuilding stuff you'd ever need, plus olympic lifting platforms, multiple deadlift platforms, multiple rack and squat stations, chains, bands, specialty bars, belted squat machines, I've got a dedicated closed off room just for powerlifting.. etc. etc..). I've got about 740+ members or so. its also a 24 hour 'private' facility (doors are locked 24/7 but members have key card access 24/7).
now this is the decision I'm looking to make
the space right next door to me is vacant and up for lease .. its about 2800 sq ft. it was set up as a physical therapy clinic. it has your basic receptionist area, office, 2 private treatment rooms (like a doctor office) and then a big open space where they had equipment.
the walls of this space back right up to the walls of my front office in my gym. so can cut a door in easy.
anyhow.. I'm thinking of obtaining this space. as a bit of a gym expansion, but not quite. thinking of turning it into my personal training studio and making it a 'sports performance center' . instead of training clients in the main gym, I will mainly train them in this more private setting (don't worry , I'll load this bitch up with awesome equipment , probably all Rogue racks and platforms etc.).
I will also then rent out the two medical rooms to local aspiring Chiropractors, sports massage people, ART therapy people, etc.. they will pay to rent 'time' in my facility and use the private medical rooms and tables and book with their own clients..plus I can refer gym member and clients to them (they can build their business working with me and in my facility)
now keep in mind, I train more then just bodybuilders and do contest prep . I have football players, soccer players, etc. and just general athletes.
NOW this is the catch. I can't just offer this entire sports performance facility and training as an expansion of my gym. it has to be its own thing (financially speaking).
so right now to be a member at my gym cost $45 per month.
now I'm thinking with the training studio expansion I build. thats just going to be for clients ONLY. you join the sports performance center for the whole purpose of being trained and having a private studio to train in (plus get free access to my main gym).
so people that sign up are signing up for the facility itself , plus included is some personal training , and I over see their complete programing and diet . so its not like a standard gym membership. if your an athlete for example, you sign up and get access to everything 24/7, but you automatically get me as your strength coach to over see your whole program and train you.
obviously it wouldn't include unlimited training (I can't do that on top of all my online coaching). but lets say a base price, for example, is 180$ per month. you have access to my top of the line private training facility, plus my gym , plus get coaching and training services along with that.
so guess my question is .. do you guys think people will pay to be members of a private training studio (yes I know, most of you guys are gym rats and do your own training, but you'll be surprised how many people rely on coaching and training just for basic shit)
??
what do you all think
note- for you business minded people . keep in mind I live in a very upper class area and your average car is a Mercedes, Tesla or Range Rover, and there are 2 country clubs and 3 golf courses in the area, and a lot of the houses around here are 7000-12,000 sq ft luxury homes..
so theres lots of $ . I'm not trying to provide a premier service in a low income area.. having said that there are some very cheap ass old people that are rich around here that complain about 45$ gym memberships lol