Here is the article where you can see a written description and pictures, demonstrating the exercise.
http : //www . t - nation . com /read Topic . do ? id = 459667
The side deadlift is one of those exercises that will give you a crushing grip. Not to mention exceptional forearm development. You forearms flexors will be struggling to keep that barbell parallel with the floor. Not a bad stabilizing workout for the obliques, as well.