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Thread: owner of store loses over 300k

  1. #1
    Join Date
    Sep 2006
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    78

    owner of store loses over 300k

    To the store owner:
    CHICAGO (AP) -- It all started with a little trash-talking.

    Randy Gonigam, a Kendall County furniture store owner and "huge Bears fan," got tired of players bragging about their defense, so he decided to put his money on it.

    Over Labor Day weekend, Gonigam's World Furniture Mall in Plano offered customers free furniture -- up to $10,000 -- if the Chicago Bears shut out the Green Bay Packers in their season opener.

    Four quarters, 206 customers and about $300,000 later, Gonigam is still a little shell-shocked.

    "This is beyond our wildest dreams," he said.

    The Bears blanked the Packers 26-0 Sunday, ending Green Bay's 233-game scoring streak and giving Brett Favre the first shutout of his 16-year NFL career.

    The idea that it was a long shot didn't keep him from insuring the store for up to $300,000 worth of furniture with a company that specializes in insuring prize reimbursements.

    Gonigam got the idea to offer full refunds over Labor Day weekend after hearing Bears linebacker Brian Urlacher brag that the team would have the best defense in the NFL this year.

    "As a Chicago sports fan, you get frustrated," he said. "I thought, 'Prove it."'

    Customer and expectant mother Kathleen Spayer, 40, went back into the store Monday to make sure her $5,000 master bedroom suite was really free.

    "It's the luckiest year of my life," she said.

    Plano is about 45 miles southwest of Chicago.

  2. #2
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    He didn't lose shlt, it was a publicity stunt. I don't know the mark up on furniture, but they listed the retail price. He got free advertising and then he can write off the full retail value at tax time. Hes "crying" all the way to the bank

  3. #3
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    Don't know if its true or not?

  4. #4
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    Then I bet he got on tv and shlt. Dumbasses will come into his store to brag and then walk back out with furniture (which isn't free) The repeat business will be great after that too.

  5. #5
    i saw Plano and i thought my hometown in Tx..didnt know there was a plano illinois

  6. #6
    Join Date
    Jun 2006
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    Quote Originally Posted by goodcents
    He didn't lose shlt, it was a publicity stunt. I don't know the mark up on furniture, but they listed the retail price. He got free advertising and then he can write off the full retail value at tax time. Hes "crying" all the way to the bank
    I agree

  7. #7
    Join Date
    Dec 2005
    Location
    Massachusetts
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    7,379
    I just saw it on the news, seems real.

    A Tweeter in my city had a deal like that a few years ago. if we got more than 20 inches of snow on Xmas day, than all your purchases on December 20th are free, and we ended up getting like, 25 inches and ALOT of ppl got free stuff, including 1 guy who got a 52 inch Plasma TV (when they first came out) so it was a big big deal

  8. #8
    yea but it is covered by his insurance, so hes fine, free publicity

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