Of course its about money...The definitlion of a pyramid scheme states that there is no product. In MLM there is a product, good or bad..when i signed up i got an assortment of products for sampling and personal use...So there is a product... [color=red] Ok forgive me, MLM has a product, but works on exactly the same terms as a pyramid scheme, lets call it.... Advanced Pyramind scheme, shall we(/color]
And yes, of course its about money. There are a number of reasons that he chose MLM...
1. MLM companies thrive in recession...Why give retailers a huge bulk buy discount when there is tons of competition in the store and retail sales are tanked. When there is economic hardship there is oppurtunity. People are desperate and enthusiastic about spreading the word. Yes, people are desperate, and maybe 0.2% of those people "might" make it, the rest of them will still be..Desperate
2.MLM has a bigger profit margin. For Example Instead of giving a 60% markdown to a gnc or vitamin shoppe...the total of all commisions end up being 30-40%-after all levels have gotten their share...LOL..ALL MLM companies (Amway/Sportron/Boltron) etc, ALL of their products are so much costly, and if asked why? then all of them say, its because more of the product are absorbed bye the body (taken straight out of Amway's mouth) , they all play that bullshvt card
3.Publicity. As much as a corporate scumbag as Donald Trump is, he loves looking like hes on the side of the little guy...Thats why so far in all of his seminars about this comapany he has ignored the 1st 2 (REAL REASONS) and stated his main goal is to create entrepenurship, and help the middle class
but his media blitz will be great publicity... Do u actually think for one second Trump came up with this great idea? NO, someone beneath him came up with it and Trump will just take all of the cash, he doesnt give a flying Fvk about the middle class...
4. There are benefits in MLM to make a product that is similar or no different than everything else out there, look "different" and thus "superior" in some way...
the products (while i dont believe are spectacular) have easy selling points...all the ingredients youve all heard of...the meal plan is 6 meals a day and cheaper than the main competitor (nutrisystem)...and the home testing stuff lets ppl be there own doctors and there is little competition out there for these types of products...
believe it or not many doctors are above me bc,<< (HaHa!.. another marketing way of saying, See, our products are great, we even have Dr's etc) the labs you send your urine/blood/saliva to are the same ones the doctors use, namely meta-metrx labs...and its 1/5 of the cost