Just the amount of douchebags walking around in TapOut and Affliction gear should tell you how popular the UFC has become. I say "UFC" because most don't are brainwashed to believe that the UFC is the sport of MMA in which it is NOT.
Everyone is a "fighter" or "i'm training MMA"....it's ridiculous. I never mention I have anything to do with training or MMA around most people. I don't have the mentality that I need to let everyone think I am some fighter or something. Fighting is one of the hardest jobs in the world and I would hate to be a wannabe poser.
I'm no fighter, i'm a complete *****! At least I admit it.
I like that it has grown, but there should be no secret as to why EliteXC went under, they were being run into the ground by that fat ****ing snake Gary Shaw, who is a BOXING promoter. He was in MMA to grab as much cash as possible and get the **** out. He was horrible for the sport, do some reading on the business practices of EliteXC and you will quickly understand why they went under.
TJ Thompson said it best, they had people in key positions that didn't have a ****ing clue about MMA.