Need your guys input on a business decision

[Obs]

ok so I'm posing this question on here because you all are gym rats and thats the people I'm interested in opinions from

so , as most of you know I own a gym. its a pretty sweet little facility (6000 sq ft is all) with some good equipment (all the bodybuilding stuff you'd ever need, plus olympic lifting platforms, multiple deadlift platforms, multiple rack and squat stations, chains, bands, specialty bars, belted squat machines, I've got a dedicated closed off room just for powerlifting.. etc. etc..). I've got about 740+ members or so. its also a 24 hour 'private' facility (doors are locked 24/7 but members have key card access 24/7).

now this is the decision I'm looking to make

the space right next door to me is vacant and up for lease .. its about 2800 sq ft. it was set up as a physical therapy clinic. it has your basic receptionist area, office, 2 private treatment rooms (like a doctor office) and then a big open space where they had equipment.
the walls of this space back right up to the walls of my front office in my gym. so can cut a door in easy.

anyhow.. I'm thinking of obtaining this space. as a bit of a gym expansion, but not quite. thinking of turning it into my personal training studio and making it a 'sports performance center' . instead of training clients in the main gym, I will mainly train them in this more private setting (don't worry , I'll load this bitch up with awesome equipment , probably all Rogue racks and platforms etc.).

I will also then rent out the two medical rooms to local aspiring Chiropractors, sports massage people, ART therapy people, etc.. they will pay to rent 'time' in my facility and use the private medical rooms and tables and book with their own clients..plus I can refer gym member and clients to them (they can build their business working with me and in my facility)

now keep in mind, I train more then just bodybuilders and do contest prep . I have football players, soccer players, etc. and just general athletes.

NOW this is the catch. I can't just offer this entire sports performance facility and training as an expansion of my gym. it has to be its own thing (financially speaking).
so right now to be a member at my gym cost $45 per month.

now I'm thinking with the training studio expansion I build. thats just going to be for clients ONLY. you join the sports performance center for the whole purpose of being trained and having a private studio to train in (plus get free access to my main gym).

so people that sign up are signing up for the facility itself , plus included is some personal training , and I over see their complete programing and diet . so its not like a standard gym membership. if your an athlete for example, you sign up and get access to everything 24/7, but you automatically get me as your strength coach to over see your whole program and train you.
obviously it wouldn't include unlimited training (I can't do that on top of all my online coaching). but lets say a base price, for example, is 180$ per month. you have access to my top of the line private training facility, plus my gym , plus get coaching and training services along with that.

so guess my question is .. do you guys think people will pay to be members of a private training studio (yes I know, most of you guys are gym rats and do your own training, but you'll be surprised how many people rely on coaching and training just for basic shit)
??

what do you all think


note- for you business minded people . keep in mind I live in a very upper class area and your average car is a Mercedes, Tesla or Range Rover, and there are 2 country clubs and 3 golf courses in the area, and a lot of the houses around here are 7000-12,000 sq ft luxury homes..
so theres lots of $ . I'm not trying to provide a premier service in a low income area.. having said that there are some very cheap ass old people that are rich around here that complain about 45$ gym memberships lol

What is the demographic?

What do you think is the most moneymakinhg demographic and how do you appeal to them?

Without a doubt in my mind the single most moneymaking demographic is the lazy that want to do better and get a membership then come five time and never come back.

Planet fitness exploited that demographic to its fullest.

Serious people cant lift there.
The ones that look good are scorned because its a lazy fuck zone of never returns, eating pizza and donuts peddling a bike.

The motivated and newer are the ones you would be training mostly in my opinion so you would be getting desperate housewives in yoga pants and teen/college kids mostly.

Reaching the kids is easy.
You make them fill out an application as this is not an all are allowed place

The desperate housewives want to catch you looking at their ass and they will keep returning.

The rest is people that know when they see someone who knows what they are doing like you.
You give them a path and they will give you results. **and they will love you for it**

That type is rare though.
Most arent as serious as us.

I think it would be a wise investment if you can sell it to each demographic and dont leave a hired dumbass to sell new memberships.

You gotta work them and keep them returning by playing on their desires. A hired guy cannot do that. If you find one that can better hold on to them.

Seems shitty but this is how I look at business.
I win a lot of contracts I get outbid on because they trust me to do the best at first impression.

Its not accidental, I put that face on because I already know their desires and fears before they sign.

[GearHeaded]

What is the demographic?


The desperate housewives want to catch you looking at their ass and they will keep returning.

this sounds the most promising thus far if yoga pants are involved, I can definitely make this work

[Obs]

this sounds the most promising thus far if yoga pants are involved, I can definitely make this work

Serious question...
Does your gym have a trainer leading a bunch of slightly overweight 25-40 year old women over a circuit?

I figured women in that demographic were the most common.

[GearHeaded]

Serious question...
Does your gym have a trainer leading a bunch of slightly overweight 25-40 year old women over a circuit?

I figured women in that demographic were the most common.

nope.. but have been hired a ton from such demographic. which I usually consult with, do their diet, do an initial training program for to get started.. then have my wife finish off the actual in person training sessions and I just over see things . but there are plenty of rich soccer moms driving their Range Rover and Mercedes around here while wearing yoga pants