I read alot of you like Optimun N's products. The local health store I go to always tells me to buy the Biox Why isolate as it is the best bang for your buck. He tells me it works the best and it's not pricey. My question is, is this true, as I also have seen those 10 pound bags of Optimum Nutrition :100% Whey Protein as well. Is this whey just as good, better, or not as good? I want the bigger bag of ON but not if it is not as good as the BIox whey isoalte. Please someone let me know as Biox also now has the slow release protein for nighttime in the 5 pound tubs as well.