It's a fundamental understanding that cognition mediates Pain. That is, the way one thinks about pain must have a relationship to how one copes (or fails to cope) with it. On the other hand, some people may not feel pain as intensely as others. This is probably an individual differences issue. In my case, it hurts very badly. I'm feeling it and it's unbearable. Yet, I'm able to reach failure and beyond by breaking it down into units (i.e., single reps). It's as if after each rep, I reset myself as the pain up to that point is behind me and there's only one "last" rep. So, I lie to myself by saying, "just this one rep" and that goes on until I literally fail. I also feel channell a deep feeling of anger at the pain. When I don't feel that anger I sometimes puss out. What do you do to surmount the pain? I'm sure there's some pretty creative thinking out there.