Why do we need to work at the same time and in identical patterns as the industrial times, when today's innovation society does not demand this from us? Especially now, when we discover that a fourth of our entire population does not even fit to this old-fashioned day rhythm?
Why do we all have to be stuck on the road to work every morning and hurry back from there to pick up the kids before the day-care centre closes, when actually this could be different?
B-Society's mission is to change the structures, on the labour market and in society at large, so B-people can finally fit in. We are going to reckon with the 8-4 society and its lacking respect for B-persons' day rhythms.