I think it's a case of explaining true commitment to people who are used to comfortably 'just getting by.'

Most people have had it pretty easy: college, a decent job, OK paycheck and never REALLY had to bust their ass to achieve. When they see somebody that has achieved (where they haven't) they attribute it to "luck" "genetics" (an inherited form of luck) or soemthing else.

You can explain how to do every exercise, give them a killer routine, spell out the ultimate diet for them. But I don't know how you can teach them the commitment, discipline and dedication they need to follow through with it.

If they are used to failure--or non-success--they just attibute any problem to 'bad luck,' 'poor genetics' or some other mysterious fiorce external to them--one they can't control.

It's all attitude! Until they get that they are doomed!