Just looking up for myself at GNC on line and the GC "Gold Card" price. It breaks down like this as far as protein:

ONs 100% Whey Gold Standard 2lbs:
Searving size 1 Scoop = 24g protein.
32 servings
GC price $20.79

Vyo-Tech™ ORYX Goat Whey 2.2lbs:
Serving size: 2 rounded Scoops = 30g protein
30 servings
GC price 33.99