Creatine serum is SHIT!!! Dont let anyone tell you otherwise.
You dont HAVE to load creatine, it will just take longer to get full muscle saturation if you dont. The only Creatine supplement I have tried that didnt need loading and actually seemed to work is Trac by MHP. Good product, but very expensive. Ive also heard good things about the new titrated creatines (IDS and Muscle Link make them), but have no personal experience.
I still think the best bet is still good old micronized creapure. Cheap and easy. What's so hard about loading it anyway?
Improving