Have not seen that brand, but what I have noticed is you must be very careful to read sugar content and alcohol sugar content on protien bars as many of them are nothing more than a vitamin enhanced candy bar. Meaning just because they have protien/vitamins in them does not make it ok to scarf them down in mass quantities. I dont eat them every day, but I always have some handy. Sometimes I have to wait to go to lunch or I have a sweet tooth that wont go away, I use them as a alternative to a junkfood snack.