Quote Originally Posted by system admin View Post
The main point here is to emphasize that we have done all the ground work to ensure you are getting the best treatment available and we are committed to the success of our clients. We want the clients to understand that we are with them from the moment they call us, to the day they leave and they never have to worry or wonder if they are getting the best treatment.

Many clinics get you in the door and then either give you the basic blood testing and the most basic medication (usually small dose of testosterone only) OR they seriously have no idea what they are doing and are NOT treating their patients properly. There is a CHEAP way to give testosterone, but that is NOT even close to giving a patient comprehensive testosterone therapy.
This is all the info you keep in your mission statement and make it the first thing the client reads on your site or the first thing they read in an information packet. A "slogan" is more to get someone interested and solidify your business in their minds.

Bodybuilding.com is genius!! Every box they ship out has one of their mission statements on it, I'm hooked and can't wait to read the next one......BRILLIANT!