I have a few friends who wear Rolex watches. I have an Omega that cost over $1500. Quite frankly very few people notice nor care what kind of watch you're wearing. Of course if you have the money then that doesn't matter anyway. It's more personal satisfaction of owning and wearing a quality timpiece. Now that I have kids I'd never spend more than $200 on a watch. There are a lot of nice Citizen watches on Ebay for under $150 in fact.