I found this helped me 10fold. I used to use old spice high edurance stuff cuz it got me super clean and smelled awesome. Well, with hard water that has a high calcium deposits and always going to the gym led to me getting itchy all the fricken time. I switched to plain dove bodywash with moisturizer or even the one with a lot of lotion or whatever in it worked wonders for me. The itching stopped so far and ive been using it for a while now.