I bought it at a grocery store that sales whey protein called HEB. It was 28 for a 32+ serving, 25p, 0 fat, o carb. I did check vita world but they did not have it. Im sure GNC has it. I like no carbs because I would rather use a no carb or low carb diet like palumbos because it decreases my appetite, I mean yea I think you can get cut using carbs but they make me stay hungry and miserable when cutting. So on the low carb my appetite evens out by week 2 and dieting is a cinch. Also on a low carb I can have an overall more calories then when I diet on the 40/40/20.