People saying they want to own a "hardcore" gym are setting themselves up for failure. I am no business man but in my opinion you want a business that attracts as many people as possible. This includes Ronnie Coleman types to soccor moms.
People saying they want to own a "hardcore" gym are setting themselves up for failure. I am no business man but in my opinion you want a business that attracts as many people as possible. This includes Ronnie Coleman types to soccor moms.
That's true but generally brands target a certain group of people... Planet fitness is not for the everyday serious gym goer... It is clear and obvious their business plan is to get as many non gym goers at a low prices and collect the monthly dues but not use the equipment...it helps keep down the overhead and all those little perks like message beds and tanning etc help keep the member feeling like wow this is a great value I go tanning twice a month I might as well keep it.
golds is driven towards the active user but caters to a variety of clients from bodybuilder to classes and so on. It's takes on an approach of a more upscale gym that celebrities would go to but at an affordable cost. They have their shake bar and so on....
powerhouse gym... The hardcore lifting gym... People all over the world want to go to bev Francis's gym who are involved in the bodybuilding world. They cater to that demographic with the NPC and workshops they throw
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