Actual car costs???

[MuscleInk]

Markup on new cars:

"This year is a tough year for profit. Avg 3-400 per car. We pick up addl profit in finance."

From VP of sales & marketing at largest Honda Dealership in California.

[Lunk1]

Markup on new cars:

"This year is a tough year for profit. Avg 3-400 per car. We pick up addl profit in finance."

From VP of sales & marketing at largest Honda Dealership in California.

I gotta call BS on this. They receive sometimes thousands of $ back from the manufacture in a number of different ways.

[MuscleInk]

I gotta call BS on this. They receive sometimes thousands of $ back from the manufacture in a number of different ways.

Agreed. It seems lower than I'd expect especially when compensation is largely sale commissions. Remember though.....a lot of profit comes from upgrades. I don't know you'd get an honest answer. Why would dealers want consumers to know their margins on sales.

[Rwy]

I gotta call BS on this. They receive sometimes thousands of $ back from the manufacture in a number of different ways.

I doubt this money is shared with Sales People. Probably perk of being owner. I think its 2000-4000 and they make a rip on the rate when they finance.