FTC Sues Weight-Loss Firm Over Ads

[Cycleon]

By DAVID HO, Associated Press Writer

WASHINGTON (AP) - Federal and state fraud fighters have sued a San Antonio company that said its weight-loss product would allow users to gorge on pizza, beer and tacos and burn away the fat while sleeping.

The Federal Trade Commission said Thursday that Mark Nutritionals Inc. used radio disc jockeys on more than 650 stations in 110 cities to sell its Body Solutions Evening Weight Loss Formula.

One radio ad included this claim read by a DJ: "It helped me lose 36 pounds and it helps me maintain through the holidays. I mean, I ate so much over Thanksgiving, I still have turkey burps. But thanks to Body Solutions, I keep the weight off and now I'm ready for Christmas."

The agency is not suing the DJs who read the ads, which were broadcast in English and Spanish.

"This was bilingual deception," said Howard Beales, director of the agency's consumer protection bureau.

The FTC lawsuit was filed in U.S. District Court in San Antonio. Texas and Illinois officials filed similar lawsuits Thursday.

The company, which filed for bankruptcy protection in September, has taken in $190 million since 1999 selling its Body Solutions products, the FTC said. The company still sells the weight-loss product on its Web site, charging $43 for a 15-ounce bottle.

Larry Cochran, acting chief executive of Mark Nutritionals since the bankruptcy, said the company has agreed to change its advertising to address the FTC's concerns.

"We are moving forward with a new way to promote and advertise our product," he said.

The weight loss formula is a liquid that consumers are instructed to drink before going to bed and at least three hours after eating or drinking. The ingredients have changed over time, the FTC said, but most recently included aloe vera gel and various herbs and supplements.

The FTC said there is no scientific proof any of the ingredients promote weight loss.

The FTC said the false claims included statements that the product would "cause substantial weight loss even if users eat substantial amounts of high-calorie foods such as pizza, beer, tacos, nachos, cheese grits and doughnuts." Darn it! thats what GH is for!

Consumers ordered the formula over the Internet or by calling a toll-free number. The product also has been sold since the summer in Wal-Mart, Eckerd, Kmart and Walgreens, the FTC said.

The FTC is seeking preliminary and permanent injunctions against the company to stop any deceptive claims. The agency also is seeking refunds for consumers.

Beales criticized the media for accepting advertisements like those for the weight-loss formula.

"We need help from responsible media outlets to keep these kinds of advertising from reaching the public," he said.

Beales said the FTC is developing a list of dubious weight-loss claims and wants to work with the media to screen those promotions.

Wonder when this truth in advertising will ever apply to prohormones?

[EXCESS]

Originally posted by CYCLEON
Wonder when this truth in advertising will ever apply to prohormones?

Uh-oh, you don't want to offend anyone that actually believes that marketing gimmick. Good article and great news for the industry. But then again, there wouldn't be a market for that crap if the general public wasn't so damn gullible.

[Cycleon]

What I want to know is how they take in $190 million dollars in 3 years and go bankrupt? I need to do some of that!

[Red Ketchup]

Originally posted by CYCLEON
What I want to know is how they take in $190 million dollars in 3 years and go bankrupt? I need to do some of that!

Repeat after me...

living the life

expensive cars

fancy homes

even more expensive women

bank account in the caiimans...



(well it's either that or they took lessons from the US DoD and bought a lot of $2 000 000 hammers and $700 000 toilet seats!)

Red

[MBaraso]

I think I need to come up w/ something like this. 190 million?? Dam.....