Quote Originally Posted by SOL!D5NAK3 View Post
Kai gained 100k followers in his instagram in the past days , while phil heath deactivated his account, i think kai did this for the attention and everyone will buy his supps out of pity and fanboyism
If that's actually his plan it will fail. Bodybuilding fans aren't loyal to the competitors they like as people are to their favorite sports team. More importantly, of all the people that buy supplements actual bodybuilding fans represent probably less than 1% of all purchasers. This is something bodybuilding.com figured out a long time ago and is one of the reasons they've had some success...they don't cater to actual bodybuilders.

...and this is something the bodybuilding industry, both industry people and competitors can't seem to get their heads around. Bodybuilding could be a successful industry (to an extent, it would still be a fringe thing) but people who are involved are so blind to reality and so desperately want to believe everyone cares as much as they do that it will continue to wither and die if left as is.