Regardless of any misdirection in the headline, it speaks volumes about the British hierarchy's estimation of the "manliness" (or lack thereof) of its current crop of young men that they would seek to lure them to a profession whose mission is
to kill people and break shit with their pledging to be kinder to the environment (and in the doing thwart a fictitious environmental crisis they've all been brainwashed with since birth).
Targeting recruits whose favorite hobbies are flower gardening and writing anti-carbon dioxide haikus will lead to a predictable outcome.