2 million complete idiots have bought the Shake Weight

[bigslick7878]

I guess when they say as sucker is born every minute they weren't lying...

http://www.cnbc.com/id/38788941

By: Darren Rovell
CNBC Sports Business Reporter

Call it this year’s Snuggie. The Shake Weight, thanks in big part to the sexual innuendo associated with its ad, is the “As Seen On TV” product of the year. Fitness IQ, which makes the weight that now comes in men’s (five pounds) and women (2 ½ pounds) versions, says it has sold more than two million of them in less than a year. At $20 apiece, that’s $40 million in revenue.

The key to success, it seems, is to make a product that has some benefit, come up with an infomercial that’s funny and viral and then bring it from television to retail. While the real Shake Weight commercials have been viewed on YouTube more than 10 million times, it’s the parodies, both on the site and on television, that have made the product impossible to ignore. How many times does Saturday Night Live spoof a product and use the product’s real name? Click here to see what SNL did with the Shake Weight.

Fitness IQ’s founder and Chief Executive Johann Verheem told me that the lewd nature of the spot is obviously key to making people watch.

“In direct response television, we’re always looking for ways to stop the channel,” Verheem said. “It definitely stops the channel."

The free advertising got even better this week as the New York Jets ordered 100 Shake Weights. The fun was captured on HBO’s “Hard Knocks,” a program that takes viewers inside the team’s practices and games.

The Shake Weight was on the screen for one minute and 15 seconds and was mentioned seven times, according to Eric Wright of Joyce Julius, a sponsorship evaluation firm. That was worth $224,750 in equivalent advertising time, Wright said.

Verheem said that the men’s version of the weight was only introduced two months ago and the company has already sold about 500,000 units. He expects to sell 10 million of them before its time is done.

Whether that happens or not, this product will forever be in our “As Seen On TV” Hall of Fame.

Unreal.

It's all about marketing, there are enough morons out there and all you need is a small percentage of them to bite.

[Knockout_Power]

Im so glad I dont watch tv... this has been out for over a year? First Ive heard of it... nice to see that even with the recession, there is still... ONE BORN EVERY MINUTE

[D7M]

I have been more than pleased with the results from my Shake Weight.

Maybe you guys are the suckers

[Standby]

yea you guys are the suckas. this thing works wonders

[Knockout_Power]

I got 5lbs I move in that sort of motion... and I dont need to buy it

[HitIt]

http://www.youtube.com/watch?v=19ptOv1mGm8

[baseline_9]

http://www.youtube.com/watch?v=19ptOv1mGm8

Hahahahahahahahah

[Bertuzzi]

I have been more than pleased with the results from my Shake Weight.

Maybe you guys are the suckers

SO what.... now you jerk off 6 times faster than you use to

[spoken_truth]

http://www.youtube.com/watch?v=19ptOv1mGm8

repost, but still hillarious haha

[D7M]

SO what.... now you jerk off 6 times faster than you use to

hahaha...yes, exactly!

[Bertuzzi]

hahaha...yes, exactly!

Alright, then I'm buying one too!

[V-ROID]

Was at Wally World the other day. A roller pig in a motorized cart was blocking the isle. Only thing in her basket? Shake Weight!

[Hazard]

Does anyone wanna help me develop another stupid fvckin workout product? Start tossing some ideas at me.....

~Haz~

[Bertuzzi]

Was at Wally World the other day. A roller pig in a motorized cart was blocking the isle. Only thing in her basket? Shake Weight!

Don't worry, she was heading for the chip/donut/pop area soon enough

[Bertuzzi]

Does anyone wanna help me develop another stupid fvckin workout product? Start tossing some ideas at me.....

~Haz~

I was thinking the same thing when I saw this.... $40 millon on this lump of shit.... I don't even care if helped D7M become #1 ranked masturbater in eastern USA....

[Knockout_Power]

Does anyone wanna help me develop another stupid fvckin workout product? Start tossing some ideas at me.....

~Haz~

well, looks like all you have to do is re-invent the FLESHLIGHT and just add some interchangable weights on there. No man would ever need another reason to get in shape. Have a timer on there so they remember to change hands so their dominant arm doesnt swell up too much.

In some cases, like for Cal, make the timers in milliseconds so he can still get his 6 times per day done on time

[DSM4Life]

I got one. I thought it was a prostate massager.

[Knockout_Power]

Havent seen that model yet.

[Hazard]

LMFAO..... this thread is killing me ahahaha

~Haz~

[V-ROID]

How about an aerobic masterbation video? Lose weight the fun way. "Beat yourself into shape".

[Hazard]

How about an aerobic masterbation video? Lose weight the fun way. "Beat yourself into shape".

Oh i'm taking this one all the way to the bank.....

Now I need to cast for the lead workout instructor.....

So far considered:

Knockout_power
D7M
Marcus300
007

*Send all audition tapes to Dsm4Life*

~Haz~

[Knockout_Power]

And have the background music set to micheal jacksons beat it... just beat it

[Knockout_Power]

Oh i'm taking this one all the way to the bank.....

Now I need to cast for the lead workout instructor.....

So far considered:

Knockout_power
D7M
Marcus300
007

~Haz~

awwww. Im the only one without a number in my name...

[Bertuzzi]

Oh i'm taking this one all the way to the bank.....

Now I need to cast for the lead workout instructor.....

So far considered:

Knockout_power
D7M
Marcus300
007

*Send all audition tapes to Dsm4Life*

~Haz~

LMAO.... you can't start the video with a commentary saying..... "Tired of doing this" and you can show a clip of Cal nailing a fatty!! go on to say "Then do this" and go into your video!!!

[V-ROID]

Gives "Jumping Jacks" a whole new meaning...

[big_ron]

it would have been 2mil fat woman

[alexISthrowed]

Does anyone wanna help me develop another stupid fvckin workout product? Start tossing some ideas at me.....

~Haz~

this

[teddykgb29]

very entertaining thread

[charliemurphy229]

wow 40 million is crazy.